Unscripted

Erin McPherson joins Verizon as head of content strategy

Verizon Communications has hired former Maker Studios exec Erin McPherson  as its new head of content strategy, acquisition and programming. The new role will see McPherson oversee programming, acquisitions, development, strategic partnerships, and ...
December 12, 2016

Verizon Communications has hired former Maker Studios exec Erin McPherson  as its new head of content strategy, acquisition and programming.

The new role will see McPherson oversee programming, acquisitions, development, strategic partnerships, and original content across all of the American telco’s platforms, including Fios TV and future OTT programming. She will be reporting to SVP of consumer products and new business development, Brian Angiolet, and be based in New York City.

The hire comes as Verizon continues to flex its content acquisition and production muscles. Though mainly focused on scripted programming to date, the company’s go90 and AOL.com platforms are also home to The Runner, a next-gen competitive reality series produced by Pilgrim Media Group, Adaptive Studios, and Ben Affleck and Matt Damon’s prodco, Pearl Street Films.

McPherson previously worked as chief content officer at Maker, the digital content producer and multi-channel network owned by Disney. McPherson’s time at Maker had her managing a team of roughly 150 people and overseeing original content, series development and talent across the 55,000-creator MCN, which includes YouTube sensation PewDiePie (real name Felix Kjellberg), whose subscriber base on the Google-owned streaming platform now surpasses 50 million.

She left Maker in 2015 “per mutual agreement with the company,” a rep for Maker said in a statement issued at the time.

McPherson (pictured) started her entertainment career as a lawyer in Hollywood, with big-name clients including Halle Berry, Kevin Spacey, and Zachary Quinto. She came to Maker in 2013  from Yahoo, where she worked as VP and head of video programming and originals.

McPherson joins another recent Verizon hire, Ivana Kirkbride, who was brought on in July as chief content officer.

McPherson fills the role left by Terry Denson after his departure from Verizon in the summer of 2016.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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