Unscripted

Erin McPherson joins Verizon as head of content strategy

Verizon Communications has hired former Maker Studios exec Erin McPherson  as its new head of content strategy, acquisition and programming. The new role will see McPherson oversee programming, acquisitions, development, strategic partnerships, and ...
December 12, 2016

Verizon Communications has hired former Maker Studios exec Erin McPherson  as its new head of content strategy, acquisition and programming.

The new role will see McPherson oversee programming, acquisitions, development, strategic partnerships, and original content across all of the American telco’s platforms, including Fios TV and future OTT programming. She will be reporting to SVP of consumer products and new business development, Brian Angiolet, and be based in New York City.

The hire comes as Verizon continues to flex its content acquisition and production muscles. Though mainly focused on scripted programming to date, the company’s go90 and AOL.com platforms are also home to The Runner, a next-gen competitive reality series produced by Pilgrim Media Group, Adaptive Studios, and Ben Affleck and Matt Damon’s prodco, Pearl Street Films.

McPherson previously worked as chief content officer at Maker, the digital content producer and multi-channel network owned by Disney. McPherson’s time at Maker had her managing a team of roughly 150 people and overseeing original content, series development and talent across the 55,000-creator MCN, which includes YouTube sensation PewDiePie (real name Felix Kjellberg), whose subscriber base on the Google-owned streaming platform now surpasses 50 million.

She left Maker in 2015 “per mutual agreement with the company,” a rep for Maker said in a statement issued at the time.

McPherson (pictured) started her entertainment career as a lawyer in Hollywood, with big-name clients including Halle Berry, Kevin Spacey, and Zachary Quinto. She came to Maker in 2013  from Yahoo, where she worked as VP and head of video programming and originals.

McPherson joins another recent Verizon hire, Ivana Kirkbride, who was brought on in July as chief content officer.

McPherson fills the role left by Terry Denson after his departure from Verizon in the summer of 2016.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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