Formats

Cowell’s Syco Entertainment looks to China

Simon Cowell‘s Syco Entertainment has signed a three-year development deal with Star China International Media Ltd. The new deal focuses on large-scale formats designed to appeal throughout China, with the possibility ...
December 19, 2016

Simon Cowell‘s Syco Entertainment has signed a three-year development deal with Star China International Media Ltd.

The new deal focuses on large-scale formats designed to appeal throughout China, with the possibility of international distribution.

The deal was sealed following a four-day conference involving CEO of Canxing Production and Star China chief director Jin Lei (pictured, left), Iris Xia, deputy general manager, Nigel Hall, global head of television for Syco Entertainment and George Levendis, Syco’s head of international.

Syco is a joint venture between Simon Cowell (pictured, right) and Sony Music, and responsible for the Got Talent format that has been commissioned in 70 territories. Last year Cowell and Syco signed with LA-based talent agency William Morris Endeavour.

Star China International Media Ltd. is owned by China Media Capital and behind various shiny-floor formats such as Sing! China, The Voice of China, the Chinese version of So You Think You Can Dance and The King of Mask Singer.

“Canxing/Star China is thrilled to partner with Syco, one of the top entertainment companies in the world. We just completed a very inspiring week-long creative session with Syco and our team is excited for the future projects we will co-create. This is the first time Canxing/Star China has entered into such a major collaborative deal with a company outside of China and we are proud to partner with such a prestigious organization as Syco,” said Tian Ming, CEO of Canxing Production and Star China chief director, in a statement.

“Syco Entertainment is delighted to partner with Star China in this long-term development deal. Star China has a first-class pedigree of production in China and, for our part at Syco, we believe our visions will help this partnership be truly creative and successful,” added Nigel Hall.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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