Simon Cowell‘s Syco Entertainment has signed a three-year development deal with Star China International Media Ltd.
The new deal focuses on large-scale formats designed to appeal throughout China, with the possibility of international distribution.
The deal was sealed following a four-day conference involving CEO of Canxing Production and Star China chief director Jin Lei (pictured, left), Iris Xia, deputy general manager, Nigel Hall, global head of television for Syco Entertainment and George Levendis, Syco’s head of international.
Syco is a joint venture between Simon Cowell (pictured, right) and Sony Music, and responsible for the Got Talent format that has been commissioned in 70 territories. Last year Cowell and Syco signed with LA-based talent agency William Morris Endeavour.
Star China International Media Ltd. is owned by China Media Capital and behind various shiny-floor formats such as Sing! China, The Voice of China, the Chinese version of So You Think You Can Dance and The King of Mask Singer.
“Canxing/Star China is thrilled to partner with Syco, one of the top entertainment companies in the world. We just completed a very inspiring week-long creative session with Syco and our team is excited for the future projects we will co-create. This is the first time Canxing/Star China has entered into such a major collaborative deal with a company outside of China and we are proud to partner with such a prestigious organization as Syco,” said Tian Ming, CEO of Canxing Production and Star China chief director, in a statement.
“Syco Entertainment is delighted to partner with Star China in this long-term development deal. Star China has a first-class pedigree of production in China and, for our part at Syco, we believe our visions will help this partnership be truly creative and successful,” added Nigel Hall.