Barcroft Media has signed new content agreements that will distribute the company’s short form, factual content to global news audiences via platforms in China, Canada and Africa.
Deals were made with Sina Weibo, China’s most widely used, and largely millennial-facing social media platform; Toronto-based online video platform Rumble.com; and the South African-based MobiMedia/RealTime Images, which will distribute Barcroft content to local African partners MTN, Vodafone, Huawei and Safaricom.
Barcroft’s content covers a diverse range of subjects. The company’s television arm, Barcroft Productions, recently produced BBC’s Young, Trans and Looking For Love (pictured), award-winning director Dan Vernon’s Inside the KKK for Channel 4, and is currently working on MTV’s recently greenlit docuseries The Outsiders.
Barcroft TV, the company’s YouTube channel specializing in factual content, currently reaches over 2.4 million subscribers and 2.2 billion total video views.
“Getting in front of new audiences is a high priority for us and our content has never been in such high demand around the world,” said head of partnerships Victoria Catton in a statement.
The deals represent Barcroft’s latest content agreements with global third party digital platforms. The company’s content is already available on 34 other global digital platforms, including Japan’s Gyao!, Onet in Poland and Sky Q in the UK.