Trailblazer Studios has upped Jeff Lanter, formerly vice president of production, to company president.
In a phone interview with realscreen, Lanter said it’s an exciting time for the studio due to the amount of growth it has experienced over the past five years. “We have been able to put together a team that, quite frankly, I think rivals any of our peers. And we have been able to do that based out of North Carolina,” he said.
Trailblazers focuses on creating original content across all platforms and offers production services, post and audio to third-party producers, filmmakers and content producers.
Lanter said 2017 will be an interesting time to see how branded entertainment and digital content develops and how Trailblazer can situate itself in that market space. However, he said original content and programming will always be “our bread and butter.”
He noted there will be more of a focus on documentaries that are in line with the content of their Emmy-winning series Twice Born that airs on PBS.
Lanter joined the production facility in 2003. He led the company in shifting its content towards original programming for a swath of TV networks including HGTV, TLC, Discovery, and Animal Planet. It also has created digital content and commercials for ESPN, Pep Boys, and Food Lion.
According to the Trailblazer website, it produced Salvage Dawgs that aired on DIY Network and did the finishing and audio post for Skies for Ring the Jing Entertainment.
Trailblazer Studio CEO Tom Waring said the 15-year old company has experienced “significant growth” with the need to re-align the management team to meet the demands of original content.
Lanter will be responsible for the company’s four divisions: Trailblazer Entertainment, Trailblazer Production, Trailblazer Post, and Trailblazer Sound, while Waring will continue in his role as CEO and CFO.
This is the latest appointment by Trailblazer, which in August hired Lisa Logan as senior director of development.