NBC Entertainment president Jennifer Salke and CNN Worldwide president Jeff Zucker (pictured) are among the participants at the fourth annual Innovative TV Conference (INTV) held in Jerusalem and presented by the Keshet Media Group.
The two-day gathering on technology and innovation will take place this year from March 6-7. It will be hosted by Jerusalem Mayor Nir Barkat, with politics and populism being a central theme of discussion.
“Sought-after industry leaders convening there will discuss a broad array of thought-provoking, headline-grabbing topics including programming in the age of populism,” according to a statement from Keshet. “Speakers will address the impact of politics and public sentiment on content. How should broadcasters and producers respond to the new normal of divisive politics and populism?”
Other participants include Fox Television Group co-chair and CEO Dana Walden, ITV head of comedy entertainment Peter Davey, WME TV head Rick Rosen, former BuzzFeed president Jon Steinberg, Fox 21 president Bert Salke and Channel 4 chief executive David Abraham.
Other topics sure to be discussed are fake news, new VOD platforms, VR and gaming technologies, navigating the Chinese marketplace over the next five years, fallout from non-scripted conglomeration, investment and branded content.
Those looking to reach millennials will have the chance to hear from experts on how to connect with them through advertising and programming.
INTV 2017 takes place in cooperation with the Jerusalem Film and Television Fund at the Jerusalem Development Authority.