Vice Media’s fledgling television network endeavor, Viceland, has appointed former Talpa International exec Stefan Tieleman as GM for the Benelux region, effective Jan. 16.
Tieleman (pictured) will be responsible for launching the youth-skewing 24-hour lifestyle and entertainment channel in the Benelux region, which will air across Ziggo in the Netherlands and on Telenet in Belgium later this year.
Most recently, Tieleman held a variety of capacities at Twitter’s Amsterdam offices, including senior partnership manager and head of media.
Prior to this, he served as a consultant of international productions over an eight-year period at John de Mol’s Talpa, where he was involved in the global roll outs of singing competition The Voice and Dating in the Dark.
Viceland first launched in February 2016 across the U.S. via A+E Networks and Canada via Rogers Media. The channel, in March, revealed plans to expand overseas into Europe via UK pay-TV broadcaster Sky in the UK and Ireland and Canal Plus in France.
In June, Vice Media secured a slate of international deals to launch the millennial media company into 51 new territories worldwide.
Viceland’s current programming line-up includes Gaycation with Ellen Page, Black Market, F*ck That’s Delicious, Bong Appetit, Weediquette, and Eddie Huang’s Huang’s World. Earlier this month, Viceland ordered James Van Der Beek’s What Would Diplo Do comedy as its first scripted series.
“With the mix of strong international content and unique local productions, Viceland offers an authentic and personal view of the world for a millennial audience,” said Tieleman in a statement.
“[Tieleman] has a strong background in TV production, which he combines with the digital and social media experience that he gained while working as head of media Benelux at Twitter,” added Vice Benelux CEO Thijs Boon. “Besides that, he has a boundless energy that will help the TV team to launch Viceland successfully in the Benelux market.”