People/Biz

GRB fortifies development team

Los Angeles-based producer-distributor GRB Entertainment has bolstered its development team with the appointment of Fameless developer and long-time media exec Saul Goldberg as senior VP of development. In the new post, Goldberg ...
January 10, 2017

Los Angeles-based producer-distributor GRB Entertainment has bolstered its development team with the appointment of Fameless developer and long-time media exec Saul Goldberg as senior VP of development.

In the new post, Goldberg will oversee GRB’s development slate across its current programming stable, including the A&E’s Emmy-winning Intervention, TLC’s Untold Stories of the ER and the shop’s debut scripted Netflix feature Bad Night, a teen comedy starring social influencers Lauren Elizabeth Luthringshausen and Jenn McAllister.

Reporting to COO Marielle Zuccarelli, Goldberg will also be tasked with managing the company’s development team. He replaces Erin Cristall as GRB’s head of development. Cristall previously served as executive VP of development.

Prior to GRB, Goldberg served as head of unscripted television at film financing firm Covert Media (formerly QED International). There, he launched the company’s television division in 2015, while also developed innovative distribution strategies for a diverse slate of projects.

Previously, Goldberg and Electus founder Ben Silverman developed truTV’s genre-defying prank series Fameless with comedian and actor David Spade, in conjunction with Entertainment One. Goldberg has also served as director of development at Electus, developing projects for such nets as NBC, The CW, Discovery, MTV and Sundance Channel.

“Saul’s instincts for compelling, noisy content across the spectrum and his entrepreneurial spirit make him a perfect fit to join the GRB family,” said Zuccarelli in a statement. “We’re confident that Saul will continue to help expand our programming slate in 2017 with series that break through for buyers and resonate with viewers.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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