Commercial UK broadcaster ITV has picked up interactive quiz show 5 Gold Rings from Dutch producer Talpa and ITV Studios-owned prodco Possessed.
Hosted by television personality Phillip Schofield (pictured), two teams go head to head over five rounds that increase with difficulty. Contestants battle against time to answer questions by placing gold rings onto an oversized image displayed beneath their feet on a large circular LED floor.
If the contestant answers the question correctly, they move on to the next round. If they lose that ring, they can’t get it back, and if they lose all five rings, the game is over.
Contestants can win up to £25,000 (US$30,000), while the other team is left with nothing.
Viewers can download the 5 Gold Rings app, where they can answer the same questions as the contestants in the studio. They can then check how their scores match up with other players across the nation.
“The interactivity is a great bonus but I was initially drawn to the fact that it is an innovative, modern and extremely fresh way to do an exciting and original TV game,” said Davey in a statement.