American media conglomerate Viacom has appointed David Lynn as president and CEO of Viacom International Media Networks (VIMN), which operates 200-plus branded TV channels across more than 180 countries.
Lynn (pictured) currently serves as president of VIMN’s operations across more than 30 territories throughout the UK and Northern and Eastern Europe, a role he’s held since 2014 after having been elevated from executive VP and MD. As CEO, he will be tasked with overseeing all of Viacom’s media networks and related businesses outside of the U.S.
Lynn will be based in London, but will also work regularly out of VIMN’s offices in New York. He reports to Bob Bakish, whom he replaces as CEO of VIMN following Bakish’s elevation to president and CEO of Viacom in December.
In the time Lynn has been overseeing the business, Viacom’s UK operations have increased investment in local content and “grown their share of UK television viewing more than three-fold,” according to the media giant. He also played a crucial role in acquiring and integrating Channel 5 Broadcasting into the Viacom fold in 2014.
“Viacom’s international business has grown strongly over the last decade and our operations managed out of the UK, under David’s leadership, have been integral to that growth,” said Bakish in a statement. “David has an outstanding track record at the helm of our UK business, including leading our successful acquisition and integration of Channel 5, and I have great confidence in his ability to conceive and deliver an even more ambitious growth strategy for VIMN in the years ahead.”
“This is an exciting time to be taking the reins, with VIMN having a vital role to play in Bob’s plans for accelerating Viacom’s growth and maximizing its potential,” Lynn added.