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Lionsgate and Jeff Apploff partner

California-based Lionsgate and executive producer Jeff Apploff (pictured) have partnered on a joint venture to produce original non-scripted content. Working through Apploff Entertainment, the new partnership will produce nonscripted series and formats, ...
January 12, 2017

California-based Lionsgate and executive producer Jeff Apploff (pictured) have partnered on a joint venture to produce original non-scripted content.

Working through Apploff Entertainment, the new partnership will produce nonscripted series and formats, Lionsgate will have exclusive rights to all television content produced.

“As Lionsgate Television expands its alternative programming portfolio to include big formats that can travel around the world, we’re fortunate to add Jeff and his talented team,” said Lionsgate EVP alternative programming Jennifer O’Connell in a statement, praising Apploff’s work on unscripted content with global appeal in particular.

His most notable success is the series Don’t Forget the Lyrics, which ran for five years in the United States and was sold to more than 25 different countries. Most recently Apploff teamed The Voice and Survivor executive producer Mark Burnett to create Beat Shazam for Fox, a competitive singing show based on the popular app.

“The opportunity for us to partner with a prestigious studio ramping up its unscripted slate was a no-brainer. Together we will form a creative force laser-focused on collaborating with top broadcasters and leading platforms to deliver quality content to audiences around the world,” said Apploff in a statement.

The deal was negotiated for Lionsgate by Laura Kennedy, EVP of television operations and corporate development, Audrey Lee, EVP and deputy general counsel, Rahwa Ghebre-Ab, VP, business and legal affairs, and Brian Tannenbaum, VP, unscripted television.

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