Nat Geo Wild and digital media website Mashable have secured a partnership to collectively produce and distribute two original digital series for the net’s online and social platforms.
The two series will utilize vintage footage from National Geographic’s film archives, while making use of Mashable Studios’ expertise in producing digital-first content.
The first untitled program is slated to examine how animals use tools in their natural habitats to survive. The second will be a comedy series that will mix Mashable’s “sense of internet humor with some of National Geographic’s archival content.”
Both series will be produced by Mashable Studios, Mashable’s original digital production-distribution division. Production is slated to begin early 2017.
The announcement follows a wave of news from Mashable Studios, which is currently in production on a number of unscripted series, including a six-part culinary and DIY series on the science of food with America’s Test Kitchen; four short-form original digital series with Bravo; and four new e-sports, science and tech-focused series with Endemol Shine Beyond USA.
“By combining National Geographic’s 128-year legacy of adventure and exploration with Mashable’s innovative, best-in-the-business digital expertise, we are poised to create quality content that our audiences will love,” said Geoff Daniels (pictured), executive VP and GM of Nat Geo WILD, in a statement. “The collaboration further strengthens our commitment to deliver fun, engaging content anywhere and everywhere for our viewers.”
“Creating serialized video content in partnership with TV networks is a key pillar of our strategy at Mashable Studios, and we’re delighted to be teaming up with one of the most iconic brands in media to deliver on this mission,” added Adam Ostrow, chief strategy officer of Mashable.