Viacom International Media Networks (VIMN) has acquired a minority share in Israeli pay TV channel provider and content producer Ananey Communications Group.
The two companies have been long-standing business partners in Israel. Ananey represents Viacom’s global brands in the country – including MTV, Comedy Central, Nickelodeon, and Nick Jr – alongside their own fully owned and operated channels. They also rep Viacom’s programming sales and consumer products business.
“We look forward to working with Viacom to create new horizons for the traditional pay TV market and for the dynamic digital world and leveraging the strong Israeli start-up market to advance our shared digital vision,” said Udi Miron (pictured), founder and chair of Ananey.
VIMN senior VP and GM for central and eastern Europe, and Israel, Bartosz Witak, has joined the board of Ananey.
The deal now give Viacom the option to acquire a controlling stake in Ananey in the future, according to a joint statement issued by the companies.