People/Biz

Gunpowder & Sky acquires Supergravity Pictures

Digital content shop Gunpowder & Sky has acquired the remaining stake in direct-to-consumer film studio Supergravity Pictures. Upon launching last year, Gunpowder & Sky had secured a number of copro and ...
January 13, 2017

Digital content shop Gunpowder & Sky has acquired the remaining stake in direct-to-consumer film studio Supergravity Pictures.

Upon launching last year, Gunpowder & Sky had secured a number of copro and partnership deals with like-minded firms, one of which included Supergravity Pictures. That minority investment, which was inked in July 2015, encompassed both an equity financing and a copro relationship on film projects.

Under the finalized deal, Supergravity will produce, market and distribute films and series directly to audiences worldwide.

Founded in late 2014 by Max Benator and Marc Hustvedt, Supergravity has previously released such scripted and unscripted content including the award-winning documentary Gayby Baby (pictured) and thriller The Chosen. The digital firm has also developed a deep pipeline of to-be-announced episodic and feature film projects with top creative talent.

Both Benator and Hustvedt will shift from executive roles into a producing capacity across a number of existing projects.

Financial terms of the deal were not disclosed.

The Los Angeles-based Gunpowder & Sky has also previously aligned itself alongside UK-based film and digital production studio Realm Pictures, Grandmas Smoking Weed creators Cut, Unexpected John Cena producer Shareability, Real Life First Person Shooter developer Realm Pictures and producers Bona Fide Productions and Adaptive Studios.

Gunpowder & Sky was started in January 2016 by former Viacom Music Group CEO Van Toffler and former Endemol exec Floris Bauer, with backing from AT&T and the Chernin Group

“Since making the investment, Supergravity has made great progress; building the team, developing, selling and producing more series and films, and launching Antigravity, their marketing arm,” said Bauer, president of Gunpowder & Sky, in a statement. “We are excited to leverage Supergravity’s team, expertise and projects across our network, giving them full access to our development, financing, production, and distribution capabilities.”

The announcement follows a wave of deals from Gunpowder & Sky, which has most recently acquired award-winning indie content sales and distribution company FilmBuff, while also partnering with Oscar and Grammy-awarded producer T Bone Burnett, acclaimed animator Drew Christie and music television producer Bill Flanagan to develop the animated docuseries Drawn & Recorded; launching multi-platform sci-fi destination Dust and partnering with entertainment company Caviar to create comedic brand WeatherFrom.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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