A+E Networks female-focused channel Lifetime has greenlit a new music competition series from Los Angeles-based prodco Intuitive Entertainment.
Scheduled to premiere Feb. 21 at 10 p.m. ET/PT, The Pop Game (pictured) will document music producer and artist Timbaland as he puts five aspiring vocal artists through a variety of challenges designed to teach and test the skills they’ll need to break out into the mainstream and grace the world’s biggest stages.
Assisting the contestants and their manager parents throughout the series will be Timbaland’s team of writers, producers and celebrity guest artists including JoJo, Macy Gray, Nelly Furtado and Jordin Sparks.
Multi-platinum Grammy-winner Timbaland has previously helped define the careers of such musicians as Aaliyah, Justin Timberlake, Missy Elliott, Destiny’s Child, Snoop Dogg, Kanye West, Jay-Z and Drake, among others.
Artists to be featured in the series include Ashlund Jade, a 13-year-old with nearly 22 million YouTube views; Cravetay, a 16-year-old singer/songwriter from Atlanta; Grant, a 17-year-old artist who’s headlined two sold out tours and co-written with country music superstars Sugarland; Ian Grey, 15, a singer/songwriter from San Antonio, Texas that performed the SXSW Music Festival at the age of 12; and Madysyn Rose, a 15-year-old singer from Huntington Beach, California.
Executive producers on the series include Intuitive’s Kevin Dill, Mechelle Collins and Danny Salles, who also serves as showrunner. Queen Latifah and her partner Shakim Compere will exec produce the series under the Flavor Unit Entertainment banner, alongside Jermaine Dupri and Timbaland. Mariana Flynn and Mary Donahue serve as exec producers for Lifetime.
Elsewhere, Lifetime has also announced its priority programming slate set to embrace female-centric storytelling and entertainment with the relationship comedy game show My Partner Knows Best (10 x 60 minutes).
Hosted by the husband and wife team of Jason Biggs and Jenny Mollen, the Propagate Content-made series, in association with Kanal D, will feature four married couples weekly squaring off in a raft of challenges based on real-life relationship obstacles.
“Lifetime has an exciting 2017 ahead with big programming swings and initiatives that are dedicated to understanding the state of womanhood today, including what women want to watch and what they care about most,” saidLiz Gateley, EVP and head of programming at Lifetime, in a statement. “As we continue to be a destination for all things female, we can’t wait to debut these projects that place the highest-caliber talent at the center of all we do.”