People/Biz

Banijay Group rebrands distribution arm

Global production and distribution company Banijay Group has dropped the name Zodiak Rights from its international distribution division, rebranding it as Banijay Rights. “Having moved the Banijay international business into Zodiak ...
January 16, 2017

Global production and distribution company Banijay Group has dropped the name Zodiak Rights from its international distribution division, rebranding it as Banijay Rights.

“Having moved the Banijay international business into Zodiak Rights, we decided that in rebranding to Banijay we should retain the ‘Rights’ element in our name as this best describes our activities and brings a sense of continuity from the well-regarded and successful RDF Rights and Zodiak Rights businesses,” said Tim Mutimer, CEO of Banijay Rights.

Banijay has 61 production entities in 16 territories “and we’re delighted that Banijay Rights represents programming from all of these companies, as well as content from a wide range of third-party producers,” Mutimer said in a statement.

The rebrand comes nearly a year after Banijay and Zodiak completed a planned merger, forming a new producer-distributor entity operating as Banijay Group.

 

 

 

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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