People/Biz

Banijay Group rebrands distribution arm

Global production and distribution company Banijay Group has dropped the name Zodiak Rights from its international distribution division, rebranding it as Banijay Rights. “Having moved the Banijay international business into Zodiak ...
January 16, 2017

Global production and distribution company Banijay Group has dropped the name Zodiak Rights from its international distribution division, rebranding it as Banijay Rights.

“Having moved the Banijay international business into Zodiak Rights, we decided that in rebranding to Banijay we should retain the ‘Rights’ element in our name as this best describes our activities and brings a sense of continuity from the well-regarded and successful RDF Rights and Zodiak Rights businesses,” said Tim Mutimer, CEO of Banijay Rights.

Banijay has 61 production entities in 16 territories “and we’re delighted that Banijay Rights represents programming from all of these companies, as well as content from a wide range of third-party producers,” Mutimer said in a statement.

The rebrand comes nearly a year after Banijay and Zodiak completed a planned merger, forming a new producer-distributor entity operating as Banijay Group.

 

 

 

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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