People/Biz

Armoza Formats elevates Levi to sales head

Israeli producer-distributor Armoza Formats has bolstered its sales division with the elevation of Sharon Levi to head of sales. In the new role, Levi (pictured) will manage the company’s sales division while ...
January 17, 2017

Israeli producer-distributor Armoza Formats has bolstered its sales division with the elevation of Sharon Levi to head of sales.

In the new role, Levi (pictured) will manage the company’s sales division while continuing to oversee North America and the UK.

She joined the Tel Aviv-based indie studio and distributor in 2013 as a sales executive for English-speaking territories and Asia, landing deals with NBC for I Can Do That! and BBC for crime drama Hostages.

Prior to Armoza, Levi served as head of the international department at Hed Arzi, a Israeli music company, representing such international companies as Warner Music and BMG.

Elsewhere, Armoza has appointed Louise Melzack as a sales exec for Asia, joining the firm in February.

“I am thrilled to see the company’s continued growth and I am confident that with Sharon’s drive and her expertise in the industry, as well as the new addition of Louise to the sales team, will prove invaluable in helping us to continue to expand and improve,” said Armoza Formats CEO Avi Armoza in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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