People/Biz

C4′s Jilly Pearce named Objective Media EVP

UK Channel 4 executive Jilly Pearce  has been named the new executive vice president of the U.S. branch of All3Media’s Objective Media Group. Her appointment comes as former Objective exec Jimmy Fox  took ...
January 17, 2017

UK Channel 4 executive Jilly Pearce  has been named the new executive vice president of the U.S. branch of All3Media’s Objective Media Group.

Her appointment comes as former Objective exec Jimmy Fox  took on the role of president at the newly launched Main Event Media, a production company under the All3Media America banner.

Pearce will oversee Objective’s growth in the American scripted and unscripted area, adapting entertainment and scripted formats from the OMG UK labels Second Star, Panda Television and Objective Fiction.

She will be relocating to to the company’s head office in LA as she takes up her role.

Pearce teamed up with C4 in 2013 and commissioned series including Virtually Famous, That’s So Last Century and How’d You Get So Rich?

She was part of the commissioning team behind the forthcoming The Seven Year Switch and the development of Tattoo Fixers, and during her time at the channel has overseen the Bafta-winning Made in Chelsea. Prior to joining C4, she was head of TV for Pulse Films.

 

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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