UK Channel 4 executive Jilly Pearce has been named the new executive vice president of the U.S. branch of All3Media’s Objective Media Group.
Pearce will oversee Objective’s growth in the American scripted and unscripted area, adapting entertainment and scripted formats from the OMG UK labels Second Star, Panda Television and Objective Fiction.
She will be relocating to to the company’s head office in LA as she takes up her role.
Pearce teamed up with C4 in 2013 and commissioned series including Virtually Famous, That’s So Last Century and How’d You Get So Rich?
She was part of the commissioning team behind the forthcoming The Seven Year Switch and the development of Tattoo Fixers, and during her time at the channel has overseen the Bafta-winning Made in Chelsea. Prior to joining C4, she was head of TV for Pulse Films.