American cable network CNBC is ramping up its business-based primetime slate with a raft of unscripted projects in development, including The Fame Economy, Ms. Fortune and I Got a Guy.
Produced by Whalerlock Industries, the tentatively titled The Fame Economy will examine the various avenues of fame and whether “celebrity” is the world’s most precious commodity, while also exploring the its hidden costs. Chris Cowan serves as executive producer alongside Emmy-winning actor Hank Azaria, who also hosts the series.
Ms. Fortune (working title) from A. Smith & Co. will feature personal finance expert Danisha Danielle Wrighster as she assists debt-plagued families to step back from the brink and back on the path to economic independence. Exec producers are Arthur Smith, Frank Sinton, and Rupert Dobson.
Meanwhile, the Left Hook Media- and Endemol Shine North America-made I Got a Guy (working title) follows a group of Staten Island friends who come up with product ideas and work to bring them to market. Scott Teti and Matt Odgers are executive producers.
Also announced is a pilot order for SMAC Entertainment and Machete Productions’ tentatively titled Back in the Game, with Alex Rodriguez serving as host. The series will feature the former MLB player and a stable of mentors providing former athletes in financial distress with a second chance to earn a job or build a business. Amber Mazzola, Michael Strahan and Constance Schwartz serves as executive producer.
Elsewhere, the network is returning Cineflix’s The Filthy Rich Guide (spring) and Original Productions’ automotive series Jay Leno’s Garage (pictured; summer) for third season runs.
“We’ve always said business is a great backdrop for storytelling,” said Jim Ackerman, exec VP of primetime alternative at CNBC, in a statement. “We continue to build on our momentum and deliver more originals that stay true to our DNA.”