This spring, Esquire Network will become a digital-only brand, with a new content and distribution strategy that will introduce a direct-to-consumer product that takes advantage of a growing appetite among younger viewers for content they can access anywhere, anytime.
The decision to take Esquire, co-owned by NBCUniversal and Hearst Magazines, from linear to digital-only mirrors the way the network’s male-skewing audience prefers to consume media, according to Adam Stotsky, president, E! Entertainment and Esquire Network.
“Men today consume content on a variety of platforms and it is essential that we follow our viewers,” Stotsky said in a statement.
The new docuseries series Borderland USA (working title), produced by Lucky 8 TV with Kim Woodard, Greg Henry and Bill Pruitt serving as executive producers, will also launch on the platform. The series follows the U.S. Border Patrol Tactical Unit whose main purpose is to combat Central and South American cartels’ lucrative business operations in the dangerous regions along the southern border.
Also promised is Edgehill, a first-person investigative series into the unsolved murder of Yale undergrad Suzanne Jovin. Reporter Charles Graeber digs into the 1998 case that faced a slew of allegations ranging from an affair gone wrong to a police cover up. The series is produced by Punched in the Head with Craig D’Entrone and Amelia D’Entrone acting as executive producers.