Unscripted

Esquire Network goes digital-only

This spring, Esquire Network will become a digital-only brand, with a new content and distribution strategy that will introduce a direct-to-consumer product that takes advantage of a growing appetite among younger viewers ...
January 18, 2017

This spring, Esquire Network will become a digital-only brand, with a new content and distribution strategy that will introduce a direct-to-consumer product that takes advantage of a growing appetite among younger viewers for content they can access anywhere, anytime.

The decision to take Esquire, co-owned by NBCUniversal and Hearst Magazines, from linear to digital-only mirrors the way the network’s male-skewing audience prefers to consume media, according to Adam Stotsky, president, E! Entertainment and Esquire Network.

“Men today consume content on a variety of platforms and it is essential that we follow our viewers,” Stotsky said in a statement.

Esquire’s digital content will feature current programs airing on the channel such as Car Matchmaker, Brew Dogs (pictured) and Best Bars in America via Esquire.com.

The new docuseries series Borderland USA (working title), produced by Lucky 8 TV with Kim WoodardGreg Henry and Bill Pruitt serving as executive producers, will also launch on the platform. The series follows the U.S. Border Patrol Tactical Unit whose main purpose is to combat Central and South American cartels’ lucrative business operations in the dangerous regions along the southern border.

Also promised is Edgehill, a first-person investigative series into the unsolved murder of Yale undergrad Suzanne Jovin. Reporter Charles Graeber digs into the 1998 case that faced a slew of allegations ranging from an affair gone wrong to a police cover up. The series is produced by Punched in the Head with Craig D’Entrone and Amelia D’Entrone acting as executive producers.

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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