Unscripted

Esquire Network goes digital-only

This spring, Esquire Network will become a digital-only brand, with a new content and distribution strategy that will introduce a direct-to-consumer product that takes advantage of a growing appetite among younger viewers ...
January 18, 2017

This spring, Esquire Network will become a digital-only brand, with a new content and distribution strategy that will introduce a direct-to-consumer product that takes advantage of a growing appetite among younger viewers for content they can access anywhere, anytime.

The decision to take Esquire, co-owned by NBCUniversal and Hearst Magazines, from linear to digital-only mirrors the way the network’s male-skewing audience prefers to consume media, according to Adam Stotsky, president, E! Entertainment and Esquire Network.

“Men today consume content on a variety of platforms and it is essential that we follow our viewers,” Stotsky said in a statement.

Esquire’s digital content will feature current programs airing on the channel such as Car Matchmaker, Brew Dogs (pictured) and Best Bars in America via Esquire.com.

The new docuseries series Borderland USA (working title), produced by Lucky 8 TV with Kim WoodardGreg Henry and Bill Pruitt serving as executive producers, will also launch on the platform. The series follows the U.S. Border Patrol Tactical Unit whose main purpose is to combat Central and South American cartels’ lucrative business operations in the dangerous regions along the southern border.

Also promised is Edgehill, a first-person investigative series into the unsolved murder of Yale undergrad Suzanne Jovin. Reporter Charles Graeber digs into the 1998 case that faced a slew of allegations ranging from an affair gone wrong to a police cover up. The series is produced by Punched in the Head with Craig D’Entrone and Amelia D’Entrone acting as executive producers.

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search