Endemol Shine North America has secured a development deal with radio personality, rapper and best-selling author Angie Martinez.
Under the deal, Endemol Shine North America, alongside Raymond Garcia’s Major TV, will develop both unscripted and scripted content with Martinez (pictured) across traditional and digital media platforms.
With more than 20 years of on-air hosting experience with New York radio stations Hot 97 and Power 105.1, Martinez is an influential personality in popular culture and multi-media. Her weekday radio show, The Angie Martinez Show, airs on New York’s Power 105.1 and on Miami’s The Beat 103.5, and is also available through iHeartMedia.com.
In addition to radio, she has released two studio albums as a rapper – 2001′s Up Close and Personal and 2002′s Animal House – and has appeared in myriad independent films, including 2011′s Video Girl.
In May, Martinez released My Voice, a memoir detailing her rise and career in the entertainment industry.
“Angie is undeniably one of the most influential personalities in pop culture,” said Endemol Shine North America president Cris Abrego in a statement. “We’re thrilled to be in business with her and we’re already developing a handful of original, ground-breaking projects with Angie and the team at Major TV.”
In November, Endemol Shine North America and Major TV announced they had optioned the television rights to Chris Perez’s best-selling book To Selena With Love.