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Aito Media launches “Fake News” TV format

Finnish production company Aito Media is launching Fake News, a new entertainment format where celebrity contestants are tasked with separating real and fake news, creating their own fake news and ...
January 23, 2017

Finnish production company Aito Media is launching Fake News, a new entertainment format where celebrity contestants are tasked with separating real and fake news, creating their own fake news and telling stories from their own life.

Eero Hietala (pictured, right), the creative director and chair of Aito, said with fake news and bogus stories grabbing huge audiences online, he wanted to harness that interest and make a show that is both entertaining, while exposing the way the public consumes media.

The All-Star Lifeguards and Rescuing Santa producer the announcement at the Realscreen Summit in Washington, D.C. Monday.

Fake News builds on a phenomenon highlighted by the past US presidential elections. It is getting increasingly hard to separate real news from fake news. The timing for our show is perfect,” says Ilkka Hynninen (pictured, left), CEO of Aito Media.

The format will be distributed in the global market by Small World IFT.

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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