Finnish production company Aito Media is launching Fake News, a new entertainment format where celebrity contestants are tasked with separating real and fake news, creating their own fake news and telling stories from their own life.
Eero Hietala (pictured, right), the creative director and chair of Aito, said with fake news and bogus stories grabbing huge audiences online, he wanted to harness that interest and make a show that is both entertaining, while exposing the way the public consumes media.
The All-Star Lifeguards and Rescuing Santa producer the announcement at the Realscreen Summit in Washington, D.C. Monday.
“Fake News builds on a phenomenon highlighted by the past US presidential elections. It is getting increasingly hard to separate real news from fake news. The timing for our show is perfect,” says Ilkka Hynninen (pictured, left), CEO of Aito Media.
The format will be distributed in the global market by Small World IFT.