People/Biz

Nelson extends as 3 Ball CEO

California-based producer 3 Ball Entertainment has inked Todd Nelson to a two-year contract extension as CEO alongside co-CEO Ross Weintraub. Nelson (pictured) co-founded 3 Ball Productions (now 3 Ball Entertainment) in 2003 ...
January 23, 2017

California-based producer 3 Ball Entertainment has inked Todd Nelson to a two-year contract extension as CEO alongside co-CEO Ross Weintraub.

Nelson (pictured) co-founded 3 Ball Productions (now 3 Ball Entertainment) in 2003 with production partner JD Roth. During his 14-year tenure at 3 Ball, Nelson has produced unscripted content across both broadcast and cable, including Jon Taffer-hosted franchises Bar Rescue and Back to the Bar for Spike; NBC’s fitness series The Biggest Loser; Animal Planet’s My Cat From Hell; WEtv’s LA Hair; Discovery’s Flying Wild Alaska; as well as VH1′s Scott Baio is 45 and Single and  Bonaduce.

In 2006, 3 Ball was sold to super-indie Eyeworks Group, which was founded and run by international media exec and 3 Ball Entertainment chair Reinout Oerlemans.

Warner Bros. Television Group acquired Eyeworks’ international production businesses – covering 15 countries across Europe, South America, Australia and New Zealand – for US$273 million in 2014, with the U.S. production entity of Eyeworks, under Oerlemans, transitioning back into an indie.

3 Ball has a raft of series currently in production and development with networks including Fox, CBS, Spike, Discovery, A&E, Food Network, Hallmark, Z Living and Popsugar.

“It’s hard to remember a time when 3 Ball wasn’t a major part of my life; as the business has evolved and changed, it’s been exciting and challenging to change with it,” said Nelson in a statement We created the original 3 Ball to be a family, and our family has grown tremendously over the last 14 years. I’m looking forward to this new chapter and grateful to get to continue doing great work with great colleagues and friends.”

“Todd Nelson is that rare breed of great producer and great chief executive. As long as I’ve known him, he has focused on making dynamic and authentic shows, while also making 3 Ball a place where producers could shine and take risks, and nurture their own growth in our business,” added Oerlemans.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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