People/Biz

Singarajah to lead Scripps Networks’ Asian division

Scripps Networks Interactive has tapped Leena Singarajah to lead its Asian division as managing director, effective immediately. Based in Singapore, Singarajah (pictured) will focus on developing and executing the growth strategy for ...
January 23, 2017

Scripps Networks Interactive has tapped Leena Singarajah to lead its Asian division as managing director, effective immediately.

Based in Singapore, Singarajah (pictured) will focus on developing and executing the growth strategy for Scripps Networks’ lifestyle brands across the region. She reports to Derek Chang, head of international lifestyle channels at SNI.

Singarajah joined Scripps in 2014 as head of distribution and ad sales for Asia-Pacific, where she oversaw regional and local distribution, and sales strategies for Asian Food Channel, Food Network, Travel Channel and HGTV.

Prior to joining Scripps Networks, Singarajah served as senior VP, head of sales and business development for Asia-Pacific at IMG Media, managing content and channel distribution, as well as launching IMG Media’s 24-hour sports channel, EDGEsport.

“Leena is a consummate professional and widely respected for her deep knowledge of the region and the industry,” said Chang in a statement. “Her strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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