People/Biz

Singarajah to lead Scripps Networks’ Asian division

Scripps Networks Interactive has tapped Leena Singarajah to lead its Asian division as managing director, effective immediately. Based in Singapore, Singarajah (pictured) will focus on developing and executing the growth strategy for ...
January 23, 2017

Scripps Networks Interactive has tapped Leena Singarajah to lead its Asian division as managing director, effective immediately.

Based in Singapore, Singarajah (pictured) will focus on developing and executing the growth strategy for Scripps Networks’ lifestyle brands across the region. She reports to Derek Chang, head of international lifestyle channels at SNI.

Singarajah joined Scripps in 2014 as head of distribution and ad sales for Asia-Pacific, where she oversaw regional and local distribution, and sales strategies for Asian Food Channel, Food Network, Travel Channel and HGTV.

Prior to joining Scripps Networks, Singarajah served as senior VP, head of sales and business development for Asia-Pacific at IMG Media, managing content and channel distribution, as well as launching IMG Media’s 24-hour sports channel, EDGEsport.

“Leena is a consummate professional and widely respected for her deep knowledge of the region and the industry,” said Chang in a statement. “Her strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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