VH1′s Amy Doyle is adding another title to her business card: The EVP is taking on the responsibilities of general manager of VH1, as well as Logo and MTV. In her newly created role, she’ll partner with group president Chris McCarthy on overall creative management of the channels, as well as oversee live events, specials, celeb and network talent, as well as VH1 scripted programming.
This title change comes just over a year after her previous promotion, which saw her take the helm of VH1 and Logo as its EVP. In that role, she worked with McCarthy (then general manager of the channel). Under her direction, VH1 established itself as one of the fastest growing entertainment channels on cable, according to a release from the company.
She also ushered in new shows, such as Hip Hop Honors: All Hail the Queen and VH1 Divas Holiday: Unsilent Night, which – despite a four-year hiatus – marked a decades-high in terms of ratings for the Divas brand. She was also responsible for bringing aboard rapper/actor Ice Cube to EP Hip Hop Squares, which premieres in March.
Prior to her work at VH1, she served as EVP of music for both MTV and VH1, leading the music content across both brands. She previously served as executive producer for the MTV Video Music Award and the Emmy Award-winning series Unplugged.
The promotion comes soon after MTV shuffled around its unscripted team, promoting Nina L. Diaz as the head of unscripted for MTV and VH1 and promoting Eli Lehreras and Lily Meumeyer as MTV and VH1′s the channels’ new heads of development, respectively. Paul Ricci was made the new head of alternative programming, while Andy Portnoy was tapped to take on the position of strategic content operations for both channels
The additions were made to deepen the connections between the MTV and VH1 brands, according to a release at the time. This is further cemented by Doyle’s joint position overseeing both music brands, as well as Logo.