MTG-owned digital network Zoomin.TV is amping up its long-format television content production capacity with the launch of Zoomin Studios.
The new division is headed by veteran TV and digital producer and director Richard Chambers (pictured), and draws on Amsterdam-based Zoomin.TV’s worldwide network of YouTube creators who will develop and co-produce formats and factual programming for linear TV channels, as well as mobile and online platforms.
Zoomin’s top-10 digital producers on YouTube have a collective reach of more than 1.8 billion views, according to the network.
Zoomin.TV CEO Jan Riemens said in a statement that he believes that using digital producers to create linear content is a powerful strategy to beef up television viewership, especially among young viewers, many of whom “have been turning off linear TV channels.”
“Our extensive knowledge of the content Gen Z both makes and consumes online, alongside the creative storytelling and high-production values needed for long-form TV shows, gives Zoomin Studios a unique ability to source new talent, build an online fan base for them and now, working with co-production partners, develop formats to bring that ready-made talent and audience to linear TV audiences globally,” added Chambers.