Formats

ITV commissions studio game show “Babushka”

UK commercial broadcaster ITV Daytime has commissioned prime-time studio game show Babushka from Israeli producer-distributor Armoza Formats. Locally produced by Glasgow-based STV Productions, the hour-long British version will consist of 20 episodes in ...
January 26, 2017

UK commercial broadcaster ITV Daytime has commissioned prime-time studio game show Babushka from Israeli producer-distributor Armoza Formats.

Locally produced by Glasgow-based STV Productions, the hour-long British version will consist of 20 episodes in its first season and will begin airing sometime this year.

Babushka sees contestants presented with 10 large Russian “babushka” dolls. The participants must then select and open eight of them for the chance to win up to US$500,000. If the babushka is empty, they lose any money they have accumulated up to that point, but if there is a smaller doll inside, they continue to win.

The game show has also been taken to Italy, Spain, France, the UK and Portugal.

“Like all the best formats, Babushka is simple, addictive and slightly unhinged, and we’re really excited to be working with ITV to bring this to their audience,” said Gary Chippington, head of entertainment at STV Productions, in a statement. “Contestants and viewers are going to be gripped as the Babushka dolls reveal some fantastic prizes.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search