A+E Networks has appointed former Twitter Korea executive Youngsun Soh as general manager of its Korean division.
In her new role, Soh (pictured) will build A+E brands and audience engagement, while growing advertising sales and developing content investment plans that support those strategies. She will also be responsible for growing the network’s presence in the digital environment through investing in technology and original content.
Based in Seoul, Soh will report to Saugato Banerjee, A+E Networks GM of North Asia.
Prior to joining A+E Networks, Soh served as market director at Twitter Korea, where she was responsible for all business development and user growth in the Korean marketplace. Prior to joining Twitter, she served as the executive director at BBC Worldwide Channels Asia, after working for BBC in London as a multi-platform and portfolio executive for mobile.
“It is exciting to be joining the talented team at A+E Networks at this time of accelerated growth,” said Soh, in a statement. “I look forward to building on their momentum in the Korean marketplace with A+E’s genre-breaking series and new local content that represents the A+E Networks pedigree.”