People/Biz

Scripps, ProSiebenSat.1 secure license deal

Scripps Networks Interactive has inked an extensive, multi-year strategic license agreement with German broadcaster ProSiebenSat.1 TV Deutschland. Launching in Spring 2017, the partnership consists of more than 1,200 hours of Scripps ...
February 6, 2017

Scripps Networks Interactive has inked an extensive, multi-year strategic license agreement with German broadcaster ProSiebenSat.1 TV Deutschland.

Launching in Spring 2017, the partnership consists of more than 1,200 hours of Scripps lifestyle and fact-ent programming blocks – including HGTV, DIY Network, Food Network and Travel Channel.

The branded blocks will be launched across German television channels sixx, ProSieben MAXX and kabel eins Doku. The partnership will also include extensive online rights.

Scripps programming has already aired across a number of ProSiebenSat.1 TV Deutschland channels, including Fixer Upper (pictured) on sixx, which will also air HGTV’s Listed Sisters and Food Network’s Giada in Italy.

ProSieben MAXX will air DIY-related programs including The Treehouse Guys, as well as Food Network’s Guy’s Big Bite. Kabel eins Doku, meanwhile, will continue airing documentaries such as Mysteries at the Museumwhile picking up content from Travel Channel.

ProSiebenSat.1-owned production network Red Arrow Entertainment Group will also produce original content for Scripps Networks Interactive in the U.S., including Karga Seven’s Booze Traveler.

“Our exclusive partnership with one of the leading developers of lifestyle content is unique in the German TV market,” said Katja Hofem, management board member at ProSiebenSat.1 TV Deutschland GmbH, in a statement. “Scripps Networks’ programming, centering on food, home and gardening, DIY and travel is the perfect fit for our audiences, and will offer attractive new marketing environments for our advertising clients and our own commerce business.”

“The collaboration with ProSiebenSat.1 TV Deutschland significantly expands our growing international footprint in one of Europe’s most dynamic territories,” added Jim Samples, president of international, Scripps Networks Interactive. “The deal will bring our flagship lifestyle brands to a previously untapped audience.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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