Scripps Networks Interactive has inked an extensive, multi-year strategic license agreement with German broadcaster ProSiebenSat.1 TV Deutschland.
Launching in Spring 2017, the partnership consists of more than 1,200 hours of Scripps lifestyle and fact-ent programming blocks – including HGTV, DIY Network, Food Network and Travel Channel.
The branded blocks will be launched across German television channels sixx, ProSieben MAXX and kabel eins Doku. The partnership will also include extensive online rights.
Scripps programming has already aired across a number of ProSiebenSat.1 TV Deutschland channels, including Fixer Upper (pictured) on sixx, which will also air HGTV’s Listed Sisters and Food Network’s Giada in Italy.
ProSieben MAXX will air DIY-related programs including The Treehouse Guys, as well as Food Network’s Guy’s Big Bite. Kabel eins Doku, meanwhile, will continue airing documentaries such as Mysteries at the Museum, while picking up content from Travel Channel.
ProSiebenSat.1-owned production network Red Arrow Entertainment Group will also produce original content for Scripps Networks Interactive in the U.S., including Karga Seven’s Booze Traveler.
“Our exclusive partnership with one of the leading developers of lifestyle content is unique in the German TV market,” said Katja Hofem, management board member at ProSiebenSat.1 TV Deutschland GmbH, in a statement. “Scripps Networks’ programming, centering on food, home and gardening, DIY and travel is the perfect fit for our audiences, and will offer attractive new marketing environments for our advertising clients and our own commerce business.”
“The collaboration with ProSiebenSat.1 TV Deutschland significantly expands our growing international footprint in one of Europe’s most dynamic territories,” added Jim Samples, president of international, Scripps Networks Interactive. “The deal will bring our flagship lifestyle brands to a previously untapped audience.”