UK-distribution and rights management focused Magnify Media has hired Sarah Diggins and Natalia Sterlikova to manage format and program sales to Asia, central and eastern Europe (CEE) and the Middle East as the company looks to expand.
Diggins (pictured, right) has worked in TV distribution for more than 15 years, selling both finished programs and formats. She started her career at BBC Worldwide and has gone on to work for several distribution companies, including Entertainment Rights, Leopard Films, Optomen Television and All3media International.
Berlin-based Sterlikova (pictured, left) started her career in film development and production in London before moving into TV distribution six years ago at Digital Rights Group. She then moved to All3Media International, where she handled format sales to CEE and the Middle East. In 2015, she joined FremantleMedia International, where she served as director of sales for CEE, Russia and the CIS.
Diggins and Sterlikova join Cecilia Ingebrigtsen, who manages sales to Germany and Sweden, and Simone de Pruyssenaere de la Woestijne, who oversees the Benelux, Italy, Spain and France.
“As we embark on a significant acquisitions push, we need to build our team of extraordinary people to get to the next level. Natalia and Sarah have the skills, experience and contacts in their territories to help us realize our ambition — which is to grow our carefully curated catalog with programs and formats we love, working always with people we like, ensuring the best exploitation of rights for our rights owners,” said Andrea Jackson, managing director of Magnify Media, in a statement.