Joel Whitten Richardson III has been elevated to president, Turner Latin America.
In his new position, Richardson (pictured) will oversee Turner’s regional portfolio of general entertainment, kids, sports and free-to-air brands; distribution and ad sales of those brands; the distribution of CNN’s services; and licensing and merchandising activity in Latin America.
In his new position, Richardson will report to Gerhard Zeiler, president, Turner International.
Richarson most recently held the role of executive vice-president of distribution, Turner Latin America, where he oversaw Turner Latin America’s pan-regional affiliate sales team.
He was a key figure in the division’s most equity transactions, including the acquisition and integration of Argentina’s Imagen Satelital and the acquisitions of the Chilevisión TV network, Brazilian channel Esporte Interativo and CNN Chile, a Turner statement said. Richardson serves on the board of Imagen Satelital, and was on the supervisory board of CNN Chile up until the company fully acquired the channel in 2016.
Richardson relocated to Atlanta in 2014 from Buenos Aires, Argentina, where he served as general manager of Turner Argentina in addition to his distribution duties.
Richardson joined Turner in 1994 as an account executive and was upped in 1995 to sales manager for the Caribbean and Venezuela. He went on to become director and senior director of distribution for the Andean and Caribbean countries and cruise ships before moving to Buenos Aires in 1998.