Leftfield Entertainment CEO David George has been tapped as president of parent company ITV America.
In the new role, George (pictured) will oversee ITV America’s creative development and production across the company’s production labels, pods and producer deals. He will work closely with ITV America CEO Brent Montgomery, to whom George will report, and ITV America CCO Adam Sher on development and series.
Under Montgomery, George and ITV America’s senior leadership – which includes Sher and Edward Simpson, EVP of business development and international – ITV America will continue to produce a broad range of scripted and unscripted programming, oversee strategic acquisitions and negotiate overall deals with pods and producers.
George joined Leftfield in 2010 as an executive producer, rising to become president of Leftfield Pictures in 2014 as the company grew from a single production entity into U.S. super indie Leftfield Entertainment, encompassing Leftfield Pictures, Sirens Media, Loud TV and Outpost Entertainment.
He served as a key player in the company’s rapid expansion and ultimately in the expansion and rebranding of prodco ITV Entertainment, as well as shepherding ITV America’s Red Bandit Media and Kingdom Reign labels.
George, collaborating with Montgomery and the production group’s senior team, helped build out Leftfield’s stable of production labels while growing the company’s programming to encompass all genres of unscripted content, including reality, lifestyle, docuseries, live programming and competition series under the ITV America banner.
As George steps into the role of ITV America president, the Leftfield Entertainment moniker will be retired with prodcos Leftfield Pictures, Sirens Media, Loud TV and Outpost Entertainment moving under the ITV America umbrella.
Leftfield Entertainment has previously inked a development deal with actor and WWE wrestler John Cena, partnered with Good Morning America co-host Lara Spencer to produced projects through her company Duffkat Media; signed a development deal with Real Housewives star Bethenny Frankel. ITV America, meanwhile, most recently secured an exclusive production deal with Chi-raq actor La La Anthony.
ITV America-owned production units DiGa, High Noon Entertainment and Thinkfactory Media will continue to report directly into Montgomery.
ITV America will soon name a new president of Leftfield Pictures, who will serve alongside ITV Entertainment president David Eilenberg; Loud TV president Nick Rigg; Outpost Entertainment president Jodi Flynn; and Sirens Media co-presidents Rebecca Toth-Diefenbach and Valerie Haselton, as well as Red Bandit Media president Helga Eike, Kingdom Reign president Carlos King and Big Energy president Mark Efman.
“To say that David George has been a key player in the evolution and growth of Leftfield – and now ITV America – is an understatement,” said Montgomery. “He has helped move the company to its next iteration of content across nearly every genre, working especially creatively on innovative projects and deals with Amazon and Netflix, including our recently announced reimagining of the iconic Queer Eye for the Straight Guy to be produced by ITV Entertainment and our partners at Scout.”
“It’s rare in our business to step into a job and find a home. Leftfield and ITV have created a shop where the sky’s the limit, and if you want to take risks, work hard and think outside the box, it’s an amazing place for a producer, and for an executive,” added George. “I’m truly honored by this move to ITV America and cannot wait to continue pushing our company forward.”