The previously announced West London-based prodco, which has received a 24.9% minority stake from BBC Worldwide, will launch with six departments across both non-scripted and scripted programming, including fact-ent, entertainment, reality, factual, drama and comedy.
“The team is already growing; we’ve started talking to broadcasters and we’re developing ideas that we can’t wait to get working on,” said Fincham in a statement, adding that the prodco is “a creatively led indie — we’re going to put people and programs first, second and third.”
Joining the firm are former Channel 4 exec Nerys Evans as creative director of comedy, and Endemol Shine Group execs Nick Mather and Nick Samwell-Smith as creative directors of entertainment.
Most recently, Evans served as C4 deputy head of comedy where she oversaw acclaimed series such as Catastrophe, Flowers and The Windsors.
Mather previously spent 10 years at Endemol Shine as creative director of the central team, where he created a raft of entertainment formats including BBC1′s quiz show Pointless. He has also served as MD of Remarkable Television and as a consultant at Tuesday’s Child.
Samwell-Smith departed Endemol Shine last year following a 19-year stint at Endemol Shine UK-owned prodco Initial, where he served as creative director and then MD. In those roles, he oversaw the company’s slate of entertainment, fact-ent, reality, quiz, game shows, formats and events.
“Expectation has one simple aim which is to create a home for creative people to do what they do best. A home where the best talent can create and produce the best, most engaging, innovative and entertaining content for the UK and the world. And above all, we’re going to have fun doing it,” Hincks added.
Hincks had exited his post as president last year to pursue a new adventure, following 17 years with Endemol Shine Group.
After boarding Endemol in 1999, Hincks would go on to hold a number of senior management titles at the company’s UK outfit – from creative director to chief creative officer – before being named as Endemol UK CEO in 2008, when he also joined the international and creative boards of Endemol Group.
Seven days following Hincks departure, on Jan. 18, Fincham revealed that he would be stepping down from ITV after spending nearly eight years as director of television. His commissions include dramas Downton Abbey and Broadchurch, along with the factual series Long Lost Family and Paul O’Grady: For the Love of Dogs, as well as The Only Way Is Essex and Celebrity Juice.
Expectation was advised by Stella Capital Advisors and Olswang.