People/Biz

Sony Pictures Television Networks acquires UK’s truTV

Sony Pictures Television Networks has acquired British channel channel truTV. The deal includes Sony Pictures Television Network (SPTN) taking a portion of truTV’s existing content library, including acquired series such as ...
February 16, 2017

Sony Pictures Television Networks has acquired British channel channel truTV.

The deal includes Sony Pictures Television Network (SPTN) taking a portion of truTV’s existing content library, including acquired series such as Snapped, Paranormal Survivor and Ink Master (pictured).

The deal was brokered between SPTN and Turner for Sony Pictures to fully own and operate the channel and its company in Britain, beginning Feb. 16, 2017.

Turner will continue to represent ad sales for the channel, while Sky Media will stay on to sell advertising on behalf of all other Sony channels.

“The acquisition of truTV increases Sony’s already broad reach in the UK TV market and the channel’s strong mix of unscripted and original programming will be a great complement to our portfolio,” said Kate Marsh, executive VP, Western Europe, international networks at Sony Pictures Television, in a statement.

Since its launch in the UK TV space in 2011, SPTN has grown to own 18 channels in Britain and reaches a combined viewership of more than 25-million people per month, said SPTN in a statement, adding that since truTV’s launch in the UK in August 2014, on average it has reached 3.9 million viewers each month in 2016.

Ian McDonough, senior VP and managing director of Northern Europe at Turner, said in a statement, “Sony’s acquisition of the channel enables us to focus our energy on developing our own franchises and brands, delivering content across multiple touchpoints to our fans wherever and however they choose to engage.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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