Unscripted

“Shark Week” comes to Snapchat with new Discovery deal

Discovery Communications and Snap Inc., parent co to the teen-favored social media platform Snapchat, are working together to develop shows for Snapchat’s Discover platform. Under the agreement, the companies will produce new ...
February 17, 2017

Discovery Communications and Snap Inc., parent co to the teen-favored social media platform Snapchat, are working together to develop shows for Snapchat’s Discover platform.

Under the agreement, the companies will produce new series created specifically for Snapchat’s “mobile-first” audience as well as shows inspired by some of Discovery Communications’ most popular properties, such as Shark Week (pictured) and MythBusters. The shows are expected to debut for Snapchatters in the U.S. in the coming months.

“We’re thrilled to introduce our iconic Discovery content to the Snapchat community,” said Paul Guyardo, chief commercial officer, Discovery Communications, in a statement. “There are few other platforms as dynamic and engaging, especially among younger audiences.”

Along with creating unique shows, the two companies are working to create sponsorship opportunities leveraging Snap’s advertising technology and Discovery’s stable of advertisers.

Snap’s arrangement with Discovery is the latest in a string of deals its made with linear broadcasters recently. BBC’s Planet Earth II debuted on Snapchat today (Feb. 17), and last week it announced plans to team up with A+E Networks on the new unscripted show, Second Chance.

The company is also working with NBC, Turner and ABC to develop additional shows, including both scripted and unscripted series.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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