People/Biz

Truli Media, Cinemills Media form joint venture

Family-friendly entertainment outfit Truli Media has inked a joint venture partnership with prodco Cinemills Media to launch a production shop set to focus on films, documentaries and television series. The Burbank, ...
February 17, 2017
Family-friendly entertainment outfit Truli Media has inked a joint venture partnership with prodco Cinemills Media to launch a production shop set to focus on films, documentaries and television series.
The Burbank, California-based Truli Cinemills (TCMC) will be led by Truli Media CEO Michael Jay Solomon (pictured), who will serve as co-chair and CEO; and Cinemills CEO Marcos M. De Mattos, who will be president and chief operating officer.
The newly formed venture will produce and distribute “high-quality, low-cost, family-friendly” films, docs and series in addition to aggregating content from across the world.
TCMC will distribute that content in theaters and linear television, OTT and digital platforms, including Truli.com. Cinemills will provide its production capabilities to create original programming for the platform.
Truli Media is an internet destination for inspirational family entertainment, while Cinemills Media is an award-winning studio producing family-based films.
The first fruits of the TCMC partnership come in the form of the feature full-length scripted project, A Cowgirl’s Story, based on Louisa May Alcott’s Little Women. 
“Truli and Cinemills (TCMC) are both synonymous with high-quality family entertainment and corporate social responsibility. This partnership creates the perfect combination of faith and family programming options,” said Solomon in a statement. “This collaboration will allow TCMC to grow organically, with original programming and family-focused projects that leverage the synergy between like-minded media groups.”
“We look forward to 2017′s deep slate of feature-length productions,” added De Mattos. “We believe that life-affirming content is not a niche but rather the ‘market’, and we will continue to create content that moves audiences to explore topical issues influencing each of our daily lives.”
About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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