People/Biz

Truli Media, Cinemills Media form joint venture

Family-friendly entertainment outfit Truli Media has inked a joint venture partnership with prodco Cinemills Media to launch a production shop set to focus on films, documentaries and television series. The Burbank, ...
February 17, 2017
Family-friendly entertainment outfit Truli Media has inked a joint venture partnership with prodco Cinemills Media to launch a production shop set to focus on films, documentaries and television series.
The Burbank, California-based Truli Cinemills (TCMC) will be led by Truli Media CEO Michael Jay Solomon (pictured), who will serve as co-chair and CEO; and Cinemills CEO Marcos M. De Mattos, who will be president and chief operating officer.
The newly formed venture will produce and distribute “high-quality, low-cost, family-friendly” films, docs and series in addition to aggregating content from across the world.
TCMC will distribute that content in theaters and linear television, OTT and digital platforms, including Truli.com. Cinemills will provide its production capabilities to create original programming for the platform.
Truli Media is an internet destination for inspirational family entertainment, while Cinemills Media is an award-winning studio producing family-based films.
The first fruits of the TCMC partnership come in the form of the feature full-length scripted project, A Cowgirl’s Story, based on Louisa May Alcott’s Little Women. 
“Truli and Cinemills (TCMC) are both synonymous with high-quality family entertainment and corporate social responsibility. This partnership creates the perfect combination of faith and family programming options,” said Solomon in a statement. “This collaboration will allow TCMC to grow organically, with original programming and family-focused projects that leverage the synergy between like-minded media groups.”
“We look forward to 2017′s deep slate of feature-length productions,” added De Mattos. “We believe that life-affirming content is not a niche but rather the ‘market’, and we will continue to create content that moves audiences to explore topical issues influencing each of our daily lives.”
About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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