Formats

“Dancing with the Stars” format heads to Brazil

BBC Wordwide will be premiering Dancing Brasil, the local adaptation of Dancing With the Stars, on Brazil’s RecordTV. Produced by RecordTV and Endemol Shine Brazil, in partnership with BBC Worldwide, the primetime version of ...
February 22, 2017

BBC Wordwide will be premiering Dancing Brasil, the local adaptation of Dancing With the Stars, on Brazil’s RecordTV.

Produced by RecordTV and Endemol Shine Brazil, in partnership with BBC Worldwide, the primetime version of the popular show will air every Monday evening, beginning in April. It will be hosted by Brazilian superstar Xuca Menghel, and will feature 14 couples — each made up of a famous personality and a professional dancer.

According to a statement made by the company, Dancing Brasil is BBC Worldwide’s first agreement of its kind with Rede Record, a Brazilian Free-to-air TV network.

“We are pleased to start our recently signed production agreement with BBC Worldwide with the local adaptation of a great show like Dancing with the Stars, helping the company meet the growing demand for acclaimed British titles that resonate with Brazilian audiences,” said Juliana Alganaraz, managing director of Endemol Shine Brazil, in a release.

The format license for Dancing with the Stars has been sold to over 50 countries, and over 300 seasons of the format have aired across the globe.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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