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Nordic World closes deals on 120 hours of Swedish content

Nordic World has closed a string of deals with broadcasters in Norway and Finland for more than 120 hours of Swedish network TV4 content. In a 71-hour package deal, MTV Finland ...
February 22, 2017

Nordic World has closed a string of deals with broadcasters in Norway and Finland for more than 120 hours of Swedish network TV4 content.

In a 71-hour package deal, MTV Finland has acquired nine Swedish lifestyle titles, including TV4′s interior design series, Finally Home, which ha been on air for 37 seasons. Also covered under the deal are series by Swedish masterchefs Tina Nordström and Leila Lindholm.

Nordström and Lindholm (pictured) are heading to Norway on a 23.5-hour deal with ‘foodie channel’ Matkanalen, which launched in December and is carried on all the country’s major networks. The package includes Nordic World best-seller Leila Bakes In France, which has been acquired by all the major Nordic territories, as well as Belgium.

MTG has acquired two seasons of TV4′s long-running psychic show The Unknown, which focuses on top clairvoyants attempt to help people whose homes and lives have been made unbearable by unexplained phenomena.

In a final Norwegian deal for TV4 content, Discovery Norway has picked-up Swedish gardening show Trädgårdshjälpen, in which six families are helped by garden artists and carpenters to transform their neglected gardens.

Nordic World was established in 2005 by several Nordic broadcasters to create new sales opportunities for Nordic content by providing a united export platform.

In June 2016, Nordic World CEO Espen Huseby executed a management buy-out of Nordic World from TV 2 Norway, becoming the full owner and chairman of the distributor. Under the new management structure, the company continues to promote and co-ordinate the export activities of its former owners, as well as it growing community of producer partners.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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