Soumya Sriraman has been appointed president, North America of the upcoming subscription video on demand service, BritBox.
A joint venture between BBC Worldwide and ITV announced last December, the SVOD platform will combine programming from both broadcasters and will include a mix of recent and classic British drama series and sitcoms, plus a “Now” section featuring soap operas that will be made available 24 hours after their UK broadcast. The list of doc and lifestyle to be made available on the platform has not yet been announced.
Sriraman will oversee strategy and operation of BritBox, with a focus on bringing the best content to the service through acquisitions, licensing, co-productions, and key partnerships, with an emphasis on reach, engagement and retention.
Sriraman has more than 20 years of entertainment experience, most recently at BBC Worldwide North America, where she expanded brand platforms, maximized distribution outlets, developed new products, and grew the digital and physical franchise businesses. She also built a line-up of events for key BBC brands including drama series Doctor Who and BBC Earth.
Prior to joining BBC Worldwide in North America, Sriraman was CEO of Palisades Tartan, a British/American film distribution company. She has also held senior positions at Universal, Warner and Vivendi.
“Sriraman has an outstanding historical knowledge and familiarity with British content,” said Ann Sarnoff, president of BBC Worldwide North America, in a statement. “This, coupled with her creativity and excellent business acumen makes her the ideal executive to fill this role.”