Producers’ trade group Pact U.S. has secured partnerships with multi-platform video network Global Online Video Association (GOVA) and digital content transactional law firm Ginsburg Daniels Kallis.
The newly forged alliances will serve as “the cornerstone of a broad-based digital hub initiative” that will offer the 45 Pact U.S. member companies new revenue streams, platforms and knowledge resources.
It will also seek to foster understanding and collaboration between the digital and linear spaces by providing members with access to contacts, the latest information about general revenue opportunities, changing content needs and digital deal structures available.
GOVA’s member companies include Jukin Media, Machinima, Maker Studios, NewForm Digital, MiTu and Whistle Sports.
The Beverly Hills-based Ginsburg Daniels Kallis, which brought the two organizations together, will serve as a central digital hub resource for the development and business teams of the 45 PactUS member companies.
The allegiance, according to Pact U.S., comes as revenues across the non-scripted industry continue to sink and deals with buyers become increasingly more difficult to come by.
“This initiative brings opportunities to both producers and platforms,” Pact U.S. resident David Lyle (pictured) said in a statement. “It helps to level the playing field, giving our members with strong backgrounds in linear television the necessary resources to compete in an evolving digital content marketplace. We are striving to restore this important sector of the dynamic independent production ecosystem back to financial health.”
“As the lines between digital and traditional producers continue to blur, an alliance between Pact U.S. and GOVA will serve to strengthen the overall producer community,” added Jon Taylor, executive director of Global Online Video Association. “We look forward to collaborating with new colleagues in support of our mission to promote the growth and profitability of content in the digital space.”