In the new role, Maloney will spearhead the expansion of Here Be Dragons (formerly Vrse.works) to reach all creators, brands and traditional media platforms via AR and VR content.
Maloney served as employee number three and president of microblogging and social networking website Tumblr between 2008 and 2012. Tumblr was acquired in 2013 by Yahoo for US$1.1 billion.
Most recently, he served as founding managing partner of Terrapin Bale, a seed stage venture fund with a current portfolio of 30 companies. Prior to this, he worked as interim president of tech news startup Circa.
Maloney has also co-founded motherhood web forum UrbanBaby, later acquired by CNET and now part of the CBS portfolio; and served as founding partner of Otec Consulting. He also spent time at Touchstone Pictures and King World Productions.
Here Be Dragons has previously created such AR and VR experiences as Walking New York and Smile More: The Journey of a Song for The New York Times; Clouds Over Sidra, My Mother’s Wing and Waves of Grace for the United Nations; Millions March for Vice News; Conservation International: Valen’s Reef; and The Possible: Listening to the Universe.
“John is a rare force – one who sees where the market is headed before others do,” said Here Be Dragons co-founder and president Patrick Milling-Smith in a statement. “Together, we’re going to test the boundaries of what storytelling and experiences in this medium are capable of – engaging, empowering and educating a community form a practical technical and creative standpoint.”
“We want to be a force that unifies and emboldens — we will focus on unlocking the medium’s potential that consumers and content creators are ready to experience,” added Maloney.