People/Biz

Ex Tumblr president John Maloney joins Here Be Dragons

Patrick Milling-Smith and Chris Milk’s virtual and augmented reality studio, Here Be Dragons, has appointed former Tumblr exec John Maloney as networks producer. In the new role, Maloney will spearhead the expansion ...
March 7, 2017

Patrick Milling-Smith and Chris Milk’s virtual and augmented reality studio, Here Be Dragons, has appointed former Tumblr exec John Maloney as networks producer.

In the new role, Maloney will spearhead the expansion of Here Be Dragons (formerly Vrse.works) to reach all creators, brands and traditional media platforms via AR and VR content.

Maloney served as employee number three and president of microblogging and social networking website Tumblr between 2008 and 2012. Tumblr was acquired in 2013 by Yahoo for US$1.1 billion.

Most recently, he served as founding managing partner of Terrapin Bale, a seed stage venture fund with a current portfolio of 30 companies. Prior to this, he worked as interim president of tech news startup Circa.

Maloney has also co-founded motherhood web forum UrbanBaby, later acquired by CNET and now part of the CBS portfolio; and served as founding partner of Otec Consulting. He also spent time at Touchstone Pictures and King World Productions.

Here Be Dragons has previously created such AR and VR experiences as Walking New York and Smile More: The Journey of a Song for The New York TimesClouds Over SidraMy Mother’s Wing and Waves of Grace for the United Nations; Millions March for Vice News; Conservation International: Valen’s Reef; and The Possible: Listening to the Universe.

“John is a rare force – one who sees where the market is headed before others do,” said Here Be Dragons co-founder and president Patrick Milling-Smith in a statement. “Together, we’re going to test the boundaries of what storytelling and experiences in this medium are capable of – engaging, empowering and educating a community form a practical technical and creative standpoint.”

“We want to be a force that unifies and emboldens — we will focus on unlocking the medium’s potential that consumers and content creators are ready to experience,” added Maloney.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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