Global production juggernaut Endemol Shine Group has signed first series deals for The Brain in Central and Eastern Europe.
Endemol Shine Poland has been commissioned by Polsat to produce eight primetime episodes of the series, which showcases the amazing skills and talents of contestants who compete for a cash prize by performing mental and physical challenges.
A celebrity panel provides humorous and insightful commentary for the audience.
The Brain is prepped to launch in Croatia and Serbia following a deal brokered between Endemol Shine Group and Emotion, who will produce the pan-Balkan series for RTL and PRVA.
Elsewhere, WeiT Media, Endemol Shine Group’s Moscow-based production company has been greenlight by Rossiya 1 for a second series of The Brain following its launch last year.
Endemol Shine Germany along their joint venture company Herr P and broadcaster ZDF, originally developed The Brain, which has been sold to eleven territories and counting including the U.S, China, Russia, Brazil, Spain, Italy and France.
“The Brain has already been successful in the region following a stellar launch in Russia last year where the show was recommissioned immediately. This drew the attention of all key broadcasters in neighboring territories and we can’t wait to astound audiences in Poland, Serbia and Croatia,” said Marina Williams, COO of international operations at Endemol Shine Group, in a statement.