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Vice Media, Snap team on “Hungry Eyes with Action Bronson”

Vice Media and Snap Inc. have expanded their relationship to produce and develop Shows exclusively for Snapchat, beginning with the new original series, Hungry Hearts with Action Bronson. Rapper, chef and television ...
March 14, 2017

Vice Media and Snap Inc. have expanded their relationship to produce and develop Shows exclusively for Snapchat, beginning with the new original series, Hungry Hearts with Action Bronson.

Rapper, chef and television star, Action Bronson will add matchmaker to his resume in the eight-episode series Hungry Hearts. Over the course of each episode, he will send potential paramours on curated dates, planning their activities and meals, and giving a play-by-play for the Snapchat audience.

At the end of each episode, Bronson will predict whether or not the two will go on a second date before their decision is ultimately revealed.

The latest of Vice’s programming for Snapchat, produced by Viceland, will premiere exclusively on the platform later in 2017.

This agreement expands on Vice’s longstanding collaboration with Snap Inc. Vice was a global launch partner for the Snapchat Discover platform, including their French language launch in 2016.

Hungry Hearts comes in the midst of major mobile expansion at Vice, the company noted in a statement.

In early March at the Mobile World Congress conference, Vice announced a series of deals to bring its mobile products to hundreds of millions of new mobile subscribers worldwide. Following these deals, Vice’s content spanning lifestyle, culture, news, sports, food and more, will be delivered to over 80 territories by the end of 2017.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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