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Amazon preps to launch “The Hugh Hefner Story”

Digital streaming giant Amazon has set an April premiere date for its 10-part docuseries American Playboy: The Hugh Hefner Story from Stephen David Entertainment and Alta Loma Entertainment. As previously reported, the ...
March 15, 2017

Digital streaming giant Amazon has set an April premiere date for its 10-part docuseries American Playboy: The Hugh Hefner Story from Stephen David Entertainment and Alta Loma Entertainment.

As previously reported, the series traces the life and career of Hugh Hefner, from post-war America to the launch of Playboy magazine in 1953 and the six decades since. As he built his empire, Hefner became both a social justice advocate and a target of the conservative movement while becoming an outspoken defender of civil rights, freedom of speech, gay rights and sexual freedom.

Hefner, 90, has been deeply involved in the development and production of American Playboy, according to a release from Amazon, and provided the docuseries with first-person accounts and never-before-told stories.

The docuseries also combines cinematic recreations and interviews with such figures as Jesse Jackson, Gene Simmons and Bill Maher, and draws from unprecedented access to Hefner’s archive of 17,000 hours of footage, as well as his Guinness World Record-holding collection of over 2,900 scrapbooks.

American Playboy: The Hugh Hefner Story premieres on Amazon Prime Video in more than 200 countries and territories on April 7, including in the U.S., UK, Germany, Austria and Japan. The debut episode will be available free of charge on Playboy.com from April 7 through to April 13.

Executive producers on the series are Stephen David, Peter Jaysen and Playboy executive Dick Rosenzweig. Co-executive producers include Shirley Escott and Tim W. Kelly.

“At a time when civil rights are more in the news than ever, Prime members will be delighted to learn more about the Playboy brand and its contributions in that area,” said Conrad Riggs, head of unscripted at Amazon Originals, in a statement. “This series will offer the unprecedented, behind-the-scenes story of Hefner’s life and his fight to protect and advance essential American rights, including free speech.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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