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Amazon preps to launch “The Hugh Hefner Story”

Digital streaming giant Amazon has set an April premiere date for its 10-part docuseries American Playboy: The Hugh Hefner Story from Stephen David Entertainment and Alta Loma Entertainment. As previously reported, the ...
March 15, 2017

Digital streaming giant Amazon has set an April premiere date for its 10-part docuseries American Playboy: The Hugh Hefner Story from Stephen David Entertainment and Alta Loma Entertainment.

As previously reported, the series traces the life and career of Hugh Hefner, from post-war America to the launch of Playboy magazine in 1953 and the six decades since. As he built his empire, Hefner became both a social justice advocate and a target of the conservative movement while becoming an outspoken defender of civil rights, freedom of speech, gay rights and sexual freedom.

Hefner, 90, has been deeply involved in the development and production of American Playboy, according to a release from Amazon, and provided the docuseries with first-person accounts and never-before-told stories.

The docuseries also combines cinematic recreations and interviews with such figures as Jesse Jackson, Gene Simmons and Bill Maher, and draws from unprecedented access to Hefner’s archive of 17,000 hours of footage, as well as his Guinness World Record-holding collection of over 2,900 scrapbooks.

American Playboy: The Hugh Hefner Story premieres on Amazon Prime Video in more than 200 countries and territories on April 7, including in the U.S., UK, Germany, Austria and Japan. The debut episode will be available free of charge on Playboy.com from April 7 through to April 13.

Executive producers on the series are Stephen David, Peter Jaysen and Playboy executive Dick Rosenzweig. Co-executive producers include Shirley Escott and Tim W. Kelly.

“At a time when civil rights are more in the news than ever, Prime members will be delighted to learn more about the Playboy brand and its contributions in that area,” said Conrad Riggs, head of unscripted at Amazon Originals, in a statement. “This series will offer the unprecedented, behind-the-scenes story of Hefner’s life and his fight to protect and advance essential American rights, including free speech.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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