Los Angeles-based indie studio Propagate Content has secured a new partnership with post-cable TV network, Cheddar.
The deal will see Cheddar’s content, which features finance-focused news targeted to millennials, brought to international markets.
Together, the two companies will produce a weekly 45-minutes show that highlights leading stories, companies and executives making news in technology, media, startups and entrepreneurship. It will be formatted by market and customized with a local language broadcast from the trading floor of the New York Stock Exchange.
In a statement, Propagate chairman and co-CEO Ben Silverman (pictured) and co-CEO Howard T. Owens, noted that Cheddar’s innovative service delivers business and lifestyle news directly to the highly sought after millennials audience, via their mobile devices, computers and TVs.
“We believe the Cheddar business model and its content will translate for international markets, and we are excited to work with Jon and the team to bring a customized version of the service to our global partners,” they said.
Jon Steinberg, founder and CEO of Cheddar, added that “Ben and Howard are the leaders in finding the best formats and translating them to overseas markets. They have creativity, operational strengths, and relationships that make them the ideal partners to bring Cheddar to the rest of the world.”
Propagate will also represent international sales for original programming from Cheddar.
The partners plan to launch Cheddar in five markets by the end of 2017 and are looking to partnerships with local networks, MVPDs, satellite broadcasters, and OTT systems.
Cheddar is available on Sling TV, Amazon, Pluto, 60% of smart tvs in the U.S., Vimeo and Twitter. Its investors include Lightspeed Venture Partners, Comcast Ventures, Ribbit Capital, and Homebrew.