People/Biz

Raydar taps von Ahlefeldt as executive consultant

Indie distributor and copro Raydar Media has brought in a new executive consultant to help bolster the company’s factual acquisitions and co-productions for Raydar’s library content into Australia, New Zealand ...
March 21, 2017

Indie distributor and copro Raydar Media has brought in a new executive consultant to help bolster the company’s factual acquisitions and co-productions for Raydar’s library content into Australia, New Zealand and Asia Pac respectively.

Based in Australia, Lara von Ahlefeldt, alongside her independent company Sauce Group, will work with the existing UK-based Raydar Media team of Alison Rayson, Chris Rayson and Pindy O’Brien.

Most recently, von Ahlefeldt headed SBS TV’s distribution arm in Australia. She has an in-depth knowledge of factual and format sales and co-production as well as acquisition and financing, gained through her role as co-founder of UK independent 3DD Entertainment.

The appointment brings a raft of SBS food titles into the Raydar portfolio, including content from producers’ Red Creative Media and The Precinct for the catalogue of Luke Nguyen and Peter Kuruvita (pictured) series’, respectively for relaunch at MIP TV.

Alongside these they will launch new travel, food and arts series’ such as A Taste of Travel and Colour Theory forming part of the new Raydar slate.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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