London-based factual content production and distribution company Barcroft Media has signed a deal with Verizon and Hearst-owned digital media co. Complex Networks that will see the pair develop and co-produce original programming.
As part of the multi-year advertising and content agreement, programming will be created for Complex Networks’ channels, Complex, Collider, First We Feast and Rated Red.
The deal also sees Complex Network’s in-house sales team selling targeted advertising against premium content on Barcroft Media’s YouTube channel, Barcroft TV, in the U.S.
“To be producing content for such a great digital brand as Complex is very exciting,” said Alex Morris, Barcroft Media’s creative director, in a statement. This coupled with an agreement for their US sales team to monetise our own content on Barcroft TV’s YouTube channel really is the best of both worlds and it’s a collaboration we’re thrilled with.”
The agreement follows a series of content distribution arrangements struck by Barcroft Media following recent deals with Roku, Rumble and Sina Weibo.
Barcroft Media is an established editorial content agency that specialises in content creation and distribution. The company licenses and distributes text, photography, TV documentaries and short form video clips to producers, publishers, broadcasters and digital platforms in over 50 countries.