Campbell, who most recently served as head of development, is to become chief creative officer. He will help guide WOW’s current push into scripted content that celebrates marginalized and misunderstood characters. He will also be tasked with incubating original series on the company’s YouTube channel, WOWPresents.
First at Evolution Media, and for the past 10 years at World of Wonder, Campbell (pictured, left) has served as executive producer for Logo’s Emmy-winning RuPaul’s Drag Race, Bravo’s Million Dollar Listing LA & NY, Fuse’s Big Freedia: Queen of Bounce and HGTV’s Island Hunters. Campbell has held creative executive roles at HBO and later MTV, and served as VP of ABC Daytime where he helped to launch The View with Barbara Walters. Prior to entering the world of reality TV in 2001, Campbell worked as SVP of comedy at Warner Bros. TV.
Civiello (right), meanwhile, joins WOW as senior VP of factual development and current, where she will expand the firm’s fact-ent slate across linear and digital platforms while also bolstering relationships with established and rising documentary filmmakers.
Most recently, Civiello spent a 12-year career at Comcast and NBCUniversal where she led the development strategies for Esquire Network, which was recently transformed into a digital-only brand, as senior VP of factual development and current, and at G4TV where she was VP of development. There, she worked across such brand-defining series as Friday Night Tykes, Car Matchmaker, Knife Fight, The Runner Up, Uncorked, The Short Game and Brew Dogs, and was responsible for acquiring global television franchise American Ninja Warrior and developing the format for the U.S.
Perlmuter boarded WOW in 2013 following a 15-year sting as showrunner across reality, comedy and documentary. He has produced, written and directed series and specials in 19 countries across five continents for NBC, CBS, FOX, AMC, Showtime, Discovery, Bravo, History, HGTV, TLC, Travel Channel, PBS, Animal Planet, DIY, and National Geographic, among others.
The appointments come on the heels of WoW’s expansion into scripted fare following this week’s announcement that the firm had partnered with RuPaul and J.J. Abrams’ Bad Robot to develop a fictionalized tale of RuPaul’s rise from club kid to global drag star.
Season nine of RuPaul’s Drag Race premieres this Friday (March 24) at 8 p.m. ET/PT on VH1 following an eight season run on Logo.