In the newly created role, Aston (pictured) will serve as head of non-scripted programming and is responsible for executive producing the London-headquartered content studio’s original factual slate alongside managing director Emma Cooper and Pulse’s in-house team.
Most recently a member of the BBC Entertainment North team, Aston has previously exec produced the BBC’s adaptation of Dragons’ Den, for which she was nominated for a BAFTA, and BBC3′s Junior Doctors: Your Life In Their Hands and Junior Paramedics.
Aston’s appointment comes after Pulse bolstered its senior production team in February with the dual promotions of Claire Wingate and Isabel Davis, and the expansion of its unscripted efforts in September with the upping of Cooper to MD of unscripted TV UK, and the hiring of Fred Grinstein to head of unscripted U.S.
Vice Media acquired a majority stake in the UK and U.S.-based studio in March 2016 in order to further produce long-form content for the network internationally.
“We are thrilled that Ceri is coming to join us at such an exciting and important moment in Pulse’s creative growth,” said Cooper in a statement. “I am looking forward to working with her across our thriving international slate and her skills and experience in ensuring delivery excellence will be huge asset to our division.”