People/Biz

A+E, Viceland expand partnership

A+E Networks has expanded its partnership with Vice Media by securing more than 300 hours of Viceland content for distribution across select international markets. The move follows a wave of recent ...
March 28, 2017

A+E Networks has expanded its partnership with Vice Media by securing more than 300 hours of Viceland content for distribution across select international markets.

The move follows a wave of recent global rollouts from Vice Media’s 24-hour lifestyle and entertainment channel, which first launched in February 2016 across the U.S. via A+E Networks.

Vice Media, which aims to slot “engaging, original content across the worlds of culture, food, sex, fashion, music, sports, and much more” announced further plans to expand its brand across mobile, digital and linear deals in 51 territories last summer.

Under the distribution agreement, A+E International will add Viceland programming to its existing content stable, which currently consists of more than 16,000 hours of content, ahead of next month’s MIPTV market in Cannes.

New titles to be highlighted in the French Riviera will include Gaycation (8 x 60 minutes; pictured), featuring Ellen Page and best friend Ian Daniel as they explore LGBTQ cultures around the world; Weediquette (8 x 60 minutes & 26 x 30 minutes), exploring marijuana’s radical transformation; and Black Market (6 x 30 minutes), discovering underground economies in America and around the world.

A+E Networks’ library was bolstered in 2016 following similar distribution agreements with Pulse Films and East Entertainment.

Viceland has since launched in Canada via Rogers Media, and overseas into Europe via UK pay-TV broadcaster Sky in the UK and Ireland and Canal Plus in France.

Additional partnerships are expected to be announced in the coming months.

“Vice’s content delivers a compelling and unique voice to our diverse library of exceptional programming that reaches sought-after young and upscale audiences,” said Edward Sabin, executive MD of international at A+E Networks, in a statement. “This deal furthers our relationship with Vice and underscores our ambition to strengthen and grow the content offerings brought to market by our best-in-class sales team.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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