Formats

Blue Ant adds shortform to catalogue

The distributor is heading to MIPTV with a slate of digital series including Blue Ant-produced Wild Moves.
March 30, 2017

Blue Ant International,  the distribution division of Blue Ant Media, is heading to MIPTV with a slate of short-form digital content.

Earlier this month, Blue Ant announced it had added 160 hours to its slate, including its first-ever scripted series. The Toronto-based media co continues to expand its offering, today adding short-form natural history, comedy, animation and lifestyle series.

Blue Ant will take Wild Moves (6 x 3-5 minutes), produced in house and in 4K, and Casey Anderson’s Wild Earth (6 x 3 minutes), produced by U.K.-based Hawk Films.

On the lifestyle side, the company will bring digital short series Home Chef to Pro Chef  (8 x 1 minute), produced by Our House Media, and Brojects In the House (9 x 1 minute), produced by Farmhouse Productions. Both shorts are digitial companions to linear series, which Blue Ant will also shop at MIPTV.

Non-linear digital comedy series The Brief (4 x 6 minutes), produced by Original Inc., will also head to Cannes, joined by Blue Ant Media-produce Prank You (6 x 30 minutes) and Look Mom! Productions’ Gary and Demons (6 x 30 minutes and 16 x 11 minutes).

“The appetite for short-form content, to fuel social media and digital platforms, continues to rise as buyers seek out this content to complement their linear television brands worldwide,” Solange Attwood, SVP, Blue Ant International (pictured), said in a release announcing the additions.

As previously announced, Blue Ant will also shop a Our House Media’s 360-degree digital series Paranormal Survivor: Evil Surrounds You (6 x 1 minute). 

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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